Greetings
and Welcome
to this issue of news.desk
June,
is the beginning of the new
scholastic year in some parts
of the country while most
schools pick up pace post the
summer break. Yes, all schools
move on with their routine pre
planned set calendar of
activities.
Do
we need to include newer
topics, relevant education for
today like what causes
environmental changes, our
responsibilities towards them,
how to prevent environmental
emergencies and how to deal
with them promptly and
effectively, create workshop
on better preparedness for
environmental emergencies -
give it a thought, reinvent
yourselves and Develop
Schools
In
this edition:
-
We
welcome our Guest editor,
Ranjini Krishnaswamy,
Principal, St. Gregorios
High School writes
on "New Age
Leader "
-
Our
Chief Editor, Rita
Wilson with her views on "School
Punishment too Harsh for
Children"
-
I
share my views on "I
want more numbers in my
school- student
recruitment"
-
Web
links on the happenings in the
education industry
-
You
could know more about
services offered by
Develop Schools, the
itinerary of our
associates for you to
benefit from during their
visit to your locations
Send
us your articles. If your
entry is selected we will
cover your article in our
forthcoming newsletters.
I
now invite you to read on and
send us your feedback / suggestions. After all we
improve when you assist us.
Feel free to FORWARD
this newsletter to your
Trustees / Managing committees
/ References.
Sincerely,
Melwin
Braggs
Business
Editor
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Attributes
of a new age leader:
|
Guest
Editor -Ranjini Krishnaswamy
Principal,
St. Gregorios High School
A
quarter of a century ago, life was
simple and uncomplicated. Careers
too were not as varied and most
young people just drifted into a job
not a career. The scenario today is
totally different, right from
pre-school times, plans are being
drawn up and careers plotted to the
minutest detail by anxious parents.
Changes in the academic arena are
however slow to manifest themselves;
it is here that the changes,
especially in mindsets should be
radical; because the pupils who are
currently in schools and colleges
will enter the workplace some ten/
fifteen years from now and face
totally different challenges. Again,
everyone wants to lead-not follow.
The question here is can everyone be
a leader? That too in a world that
is fast changing.
What then separates the new age
leader from the earlier ones?
-
Being
tech savvy- As computers and
advanced technology become the
norm, the leader would
necessarily need to have these
skills which will give him/her
an edge over others.
-
Team
player- the days of a single
leader leading a team are over.
Today, with an increase in the
complexity of tasks involved we
have situational leaders each of
them willing to let others lead
when the opportunity
arises.
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Multi-tasker-
No where is this seen to be as
important as in schools. The
school head is a teacher,
mentor, agony aunt, subject
specialist, administrator, counselor
,HR
person all rolled into one.
Above
all this he/she needs to be able
to manage time, space, resources
and people.
-
Superior
communication skills- Leaders
need to inspire, nurture and
mentor their teams . This will
be effective only if he/she is
able to convince and swing the
others to his way of thinking
by virtue of his/her clarity of
thought and vision.
-
Networking
– The leader today needs to
know a host of people and know
them well. This involves
constant interaction, keeping in
touch and being visible- which
are needed for collaboration and
creativity.
-
Global
mind set-To use a cliché the
world has become a global
village”. With the advent of
international education it has
become imperative to be able to
think beyond national borders
and embrace a global culture and
work ethic.
-
Lastly
he/she needs to have a high
level of emotional
quotient-security (both
personal and professional) if he
/ she is going to make a
difference.
Of
course it goes without saying that
along with the qualities mentioned
above a leader needs to walk the
talk, this sends a clear signal that
he/she can, will and is able to do
all that is expected from the rest
of the team. Only then will the
leader earn the respect of the
entire team.
|
I
want more numbers in my school-
student recruitment
|
Melwin
Braggs, Business Editor
Some
of the well-known factors that affect
School Enrollment Growth -
Leadership –
The vision, drive and personality of the
leadership (primarily the head of
school) will affect the enrollment.
Quality
School Experience –
Parents are investing significant
resources to provide the very best
education for their child and because of
this, they expect the best overall
quality of the experience.
Faculty
and Staff –
Your faculty and staff should be the
primary connection that a family makes
with your school. When they deliver a
high quality educational experience and
personally connect with the students in
a positive way, this experience will
impact enrollment.
Parent
Satisfaction –
When parents are satisfied, there are at
least two primary results that affect
enrollment. First, satisfied parents
will lead to strong retention. Secondly,
satisfied parents will tell their
friends about your school.
Reputation –
The experiences of parents, students,
graduates, faculty, staff, and donors
will fuel word-of-mouth, whether
positive or negative, in your community.
In turn, this will create the
reputation, and word out on the street,
about your school.
Marketing
and Enrollment Plan/Strategies –
It makes sense that every school
desiring enrollment growth should have a
marketing and enrollment plan. However,
many schools I have come in contact with
do not have a plan. With an internal
marketing and enrollment plan, you will
be able to implement specific strategies
that will impact your school’s growth.
Internal
School Marketing
The
first step for effective marketing
starts with your "internal
marketing." You need to ensure
that there is match between your
mission-vision, goals and the message
used to communicate by your staff,
board, parents, alumni, and students.
What does your receptionist say? Is this
person friendly and welcome and
informative?
External
School Marketing
Today's
"external marketing"
strategies for schools have become
extremely complicated and demand a level
of understanding and measurability that
need serious consideration. Direct mail,
for example, has a far higher rate of
success and return for schools than it
does for other business enterprises.
Radio advertising and billboards are
effective "image" tools for
schools, while the time proven open
houses, coffee sessions with the
Director Academics and key staff and
public outreach programmes, as well as
word of mouth, continue to serve schools
well. They must, however, be
appropriately designed and staffed to
gain maximum impact, and done at the
right time of the year. It's never too
early to start reaching out to your
current and future parents and students.
Some
of the other strategies which assist are:
-
Walk
through / visit the campus
-
Allow
students to get a taste of your school
by holding a visit the campus day.
Create a sample walk through, invite
potentially desirable students to visit
your campus and follow a current student
through a day of class.
-
School
reach out visits
-
Venture
out to area schools and speak with
students about your school. Contact the
preprimary / primary schools from which
you commonly draw students, and set up
informative assemblies.
Use
our assistance, get more students and Develop
Schools.
|
School
Punishment too Harsh for Children
|
Rita Wilson, Chief
Editor
(Ex-chief
executive and Secretary, ICSE)
Do
schools punish students using
methods that could severely harm
them? It seems so.
It
comes as a shock that some forms of
punishment are used in this day and
age, when the harm they cause is so
clear.
Bizarre
incidents of punishment have been
reported from across the country.
According to a survey undertaken by
the National Commission for
Protection of Child Rights (NCPCR)
in the academic year 2009-2010,
6,623 out of 6,632 students across
seven states or 99.86 per cent of
children faced corporal punishment.
The
Right to Education Act (RTE) outlaws
corporal punishment. Even addressing
children as stupid, dull and useless
and insulting and humiliating the
children can be viewed as corporal
punishment and is proscribed under
the RTE.
We
all recognize the tough job schools
face in creating a nurturing
education environment for their
pupils. We also understand that
appropriate discipline is vital to
fostering a fair and respectful
climate within schools — however,
sometimes schools go too far.
For
example - the seclusion method began
in schools for students with special
needs as a safety precaution, but in
the 1970s, it slowly slid into other
schools as well.
The slow transition left schools to
monitor these methods themselves.
With individual teachers governing
their use, faculty in many schools
would abuse it to punish students.
Locking
a child in an enclosed space is
easier than other forms of
discipline. It is quick and doesn’t
require a teacher to deal with him
or her for longer than they have to.
To
be clear, separating one child from
other children may be necessary in
specific circumstances where the
child’s behaviour reaches a point
where they become unmanageable and a
potential danger to themselves or
others, but that certainly does not
mean that solitary confinement is
the only option. Furthermore, the
use of isolation as a form of
punishment has been shown to be very
distressing to children both young
and older. There is also evidence to
suggest that solitary confinement
actually can increase aggressive
behaviour rather than calm the
child.
Anything that can emotionally harm
children in such a way needs to be
prevented.
However,
it is important to stress that on
the whole teachers and school
administrators do an admirable and
even exemplary job of educating our
young people. It is the parents’
job to mould their children into
well behaved, respectful young
adults. Too many teachers are now
responsible for not only teaching,
but parenting these students.
Disciplinary issues are real issues,
but something needs to be done at
home.
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